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Did you know that African wax print clothing fabrics (commonly known as ‘Ankara’ in West Africa’ and ‘Kitenge’ in East Africa) was first produced in Indonesia?

West African soldiers, who were serving in Indonesia in the 1800’s, started to import the fabrics into Africa. Later, European traders replicated the fabrics using modern machinery, particularly the Dutch who are one of the main producers of the fabrics today.

Have you discovered African Wax Print Clothing and would like to learn more? Or would you like to know more about the current market and what is causing African textile mills to close? Continue reading to find out how you can help support the African textile industry…

Method

The method of producing African wax print fabric is called batik. The designs are printed onto the cloth using wax before dye is applied to add usually 2 or 3 colours. The crackling effect displayed on the cloth is caused by the wax-resist dyeing technique.

Features & Benefits

The 100% cotton cloth keeps you cool in hot climates and warm in cold climates. The colourful, vibrant and bold prints are fun to wear and make you feel good. Wearing modern African print clothing can make you stand out in the crowd. Be unique, be different and add some colour to your life!

Hidden Meanings

African wax print fabrics are associated with Africa because of their tribal patterns and motifs. Each design and colour can reflect local traditions, culture and symbols such as the tribal, marriage and social status of the wearer. Some African women use them as a non verbal way of communication.

Rwanda’s fashion industry is nascent. What impact has that had on Sonia Mugabo and other fashion businesses in Rwanda?

Most people in Rwanda wear second-hand clothes imported from Western countries, which basically means Rwanda’s local talent is largely ignored. Luckily, with the aim to encourage consumption of local products, the Rwandan governing is putting a stop to the importation of second clothes.

As such, local designers are seizing the opportunity to build brands with a strong Rwandan heritage as well as creating jobs and inspiring young talent to pursue fashion careers. I believe emerging markets, like Rwanda, are centres of innovation since they’re compelled to innovate to solve unique challenges.

You interned at Teen Vogue in New York. What are some of the things you learned there that helped you navigate the Rwandan fashion scene and those you’ve had to discard?

Teen Vogue New York was a fast moving and fashionable environment. The behind-the-scenes of the fashion world intrigued me. I learned about clothing brands while observing talented fashion editors define the next season’s trends. I got a sense of how the business of fashion functions and the hard work involved to remain at the top in a highly competitive industry.

In Rwanda, I’ve had to follow my gut, work hard and just do everything possible to make my brand stand out. Also, since we’re in an age where we can market freely on social media, I’ve leveraged that platform to create brand awareness and reach a diverse audience.

Continue Reading “Sonia Mugabo is setting the standard for Rwandan fashion in global and local markets”